Texas Tech Football

Texas Tech Athletics is in the midst of a significant renovation to Jones AT&T Stadium, which includes upgrades to both the east side and south end zone, along with the construction of a new football center. These enhancements are designed to elevate the overall experience for fans, staff, and players, while reinforcing the strong identity of Red Raider football.

On the south end, the renovations focus on enhancing the premium fan experience with new club areas that offer exclusive views of the game. A standout feature is the player entrance, where athletes run from the locker room through the premium club area, creating an immersive, close-up experience for fans. The tunnel is lined with floor-to-ceiling lights, adding a dramatic effect as players take the field. We also branded and renovated the football position rooms in this section, further enhancing the functionality and identity of the space.